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FAWN GEHWEILER
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BRANDING AND RETAIL DESIGN / SCREAMING MIMIS
Design direction for Screaming Mimis, a legendary high end vintage clothing boutique with store locations in New York City, Tokyo and Montauk, established in 1978 and widely known for their illustration based promotions.
Recent projects have included deco inspired branding and interiors concepts for a new NYC location including a set of 7 foot tall stained glass windows, custom and vintage reproduction wallpaper designs, a full website re-design, and environmental graphics for The Penthouse at Screaming Mimis, a private loft showroom housing higher end and museum quality vintage.
Past projects have included seasonal products for all store locations, brand collateral, and visuals for special projects including collaborations with Paper Magazine, Opening Ceremony, Nicola Formichetti, Levi's, Creative Growth and Lee Jeans.
Screaming Mimis can currently be spotted in clips as a location on the new series Pose on FX.